Case: Platforming a technical specialist who has played across different countries. As part of the Preview Show covering the group stages of the FIFA Women’s World Cup in Australia, the programming included a segment that took a closer look at the technical capabilities of each country. The production team needed an expert voice on playing styles and each country’s on-field identity to communicate expectations to the audience.
Deliverables: New expert name elevated.
- Platformed a new talent on FIFA roster.
- Experienced pundit to the game with cross continental playing and coaching experience.
- Experience coverage: USA, Canada, Germany, France, Sweden.
- Ex-player and coach with analytical and pitch perfect presentation attributes.
- Brokered the connection between agency CMG and Production company Whisper
Short clip of the edit below:
Meliorism Sports Consultancy 