Case : Cologne-based social platform aiming to be the ultimate global
Amateur Football mobile app. Building on their success of 1 million downloads in one year in their native Germany, they set their sights on England next, “The Home of Football,” as their next territory. They sought expert consultancy prior to entering the market, partnered with the owners to structure the organisation for expansion, partnered with the technical product team to build a market-fit product, and partnered with the Biz Ops team to ensure 360-degree resources and go-to-market strategies are in place.
Deliverables: Comprehensive Go-to-Market strategy
- Launch planning and timelines
- Product adaptation
- Enhance market knowledge
- Outline commercial offering
- Integrate the English market across the company’s structure
- Engage and align all relevant departments: Product (Tech), Marketing, Community Support, Management
Impact: Tangible uplift
- Soft launch and user testing completed
- Full Localisation of the EN app
- Built a launch plan with timelines and cross-functional input
- England market knowledge built in across Product and tech team
- Introduced to key governmental bodies to fast-track growth and presence
- Completer competitive market analysis, to ensure Prematch’s unique offering in the market.
- Integrated the English market across the company’s structure
- Onboarded market specialists across: legal, accountancy, HR, immigration
- Delivered workshops to help the company understand the specificity of the new market and build buy-in across the organisation
- Hired 4 employees with market knowledge across the following areas of expertise: Marketing, Community Support.
Meliorism Sports Consultancy 